This paper is in AMS-TeX, and contains space for six hand-drawn figures, which are NOT included in electronic form. For a hard copy of the figures, send a message to the authors at dav@math.utexas.edu or sadun@math.utexas.edu. The captions for the six figures are: Figure 1: M\"obius invariance of $dx\, dy/|x-y|^2$. Figure 2: Inversion of a knot in $S_x$. Figure 3: Two interpretations of the angle $\alpha$. Figure 4: The cylinder. Figure 5: The dimple. Figure 6: The helix. BODY